B-K Lighting’s Marketing and Sales Department receives ADDY® Awards for the Inspiration Catalog in Sales Promotion, 30th Anniversary View Finder for Direct Marketing 3D Mixed, and Digital Advertising Social Media Single Platform B-to-B for “Selfie with an Elfie” Promotion.

Sponsored by the Fresno Advertising Federation, winners were announced March 19, 2015 at the local 2015 ADDY® Awards honoring advertising’s best and brightest for creative excellence. The American Advertising Federation, a not-for profit industry association conducts the ADDY® Awards through its 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country, and more than 200 AAF college chapters, with over 6,500 student members.

Sales Promotion Category The Inspiration Book consists of 416 pages, perfect bound, full color catalog with an embossed cover. The catalog introduces 45 new products and 19 legacy products with new sources. Over 300 beautifully photographed application shots illustrating the usage of each fixture. Cleverly crafted icons conveniently describe product features and benefits for easy reference.

Direct Marketing 3D mixed The 30th Anniversary View Finder was sent to all sales agents and BKU Alumni in celebration of our 30th year in business. For nine consecutive months a cartoon illustrated reel arrived on the recipient’s desk revealing a major historical milestone in the company’s history.

Digital Advertising Social Media Single Platform B-to-B A boxed Elf on the Shelf with printed bow and Christmas card instructing recipient to take a selfie with the Elf and upload the image to B-K Lighting’s Facebook page. Upon further instruction they were to share the image and solicit votes to win a monthly prize.

The award winning designs were the design concepts of the in-house Marketing Department – Becky Carlson, Marketing Manager; Creative Director, Toni Eamigh; Marketing Coordinator Laura Bradhurst; Graphic Artist, Sabrina Obeso; Production Artist, Kimberly Nickelson and Website Specialist, Christopher Lessley.

Congratulations to the B-K Lighting Marketing and Sales Departments for these outstanding achievements!